They say that two minds are greater than one and that if we put our heads together, anything is possible. With similar communities, climates, and histories, the San Diego and Jerusalem Botanical Gardens took those sayings to heart and embarked on a cross-continent collaboration, sharing best practices and resources to improve community engagement and growth.
Ahead of their joint presentation at the American Botanical Gardens Conference, they asked HMC to produce an introductory video. HMC’s video needed to capture the theme of the collaboration, “Plants Grow People,” and encourage others to form their own partnerships.
HMC focused on the community-centric nature of the partnership to create a clear call-to-action, and used animated photographs to bring the rich garden colors to life. This resulted in a stunning video that highlights the benefits of collaboration.