As one of our first clients, the Schusterman Foundation believed in us from the very start, which is why we’ll always have a unique bond. They came back in 2012 when they partnered with the Human Rights Campaign and Keshet to promote the results of the first ever Jewish Organization Equality Index (JOEI), which looked at the LGBT inclusiveness of Jewish company policies and practices.
As part of a larger campaign titled JLGBT, HMC designed two infographics for display at the Jewish Federations of North America General Assembly, where the JOEI findings were presented. The first infographic established the need and significance of the report, while the second infographic displayed the report’s findings.
Together, they served as a map, guiding attendees through the report and turning the JOEI into a centerpiece of conversation.