Cause: The MS Society is the leading services and advocacy organization supporting people affected by Multiple Sclerosis. Following a discussion on millennial donor behaviors and interactive media, HMC was engaged to run a two-day training and strategy session on the power of community dynamics, game mechanics, and data analytics as related to fundraising and volunteer engagement. The goal of the session was to empower team leaders with the tools to think creatively and strategically about messaging and fundraising strategy.
Effect: The MS Society saw immediate value in using behavior analysis to inform their go-forward strategies (based on HMC recommendations) to seek a vendor to support the implementation of millennial-centric strategies leveraging both online and offline communities. Additionally, HMC recommended the creation of a themed walk to attract more millennial donors and volunteers. The Zombie Walk is currently in development.Google+