case-study

Keshet

February 1, 2015

Keshet is a national organization that works for the equality and inclusion of LGBT Jews in Jewish life. In 2014, Keshet hired HMC to produce a video that captured the full breadth of what they do and who they help. HMC determined that the best way to inform viewers about Keshet was to tell a story that would resonate with Keshet’s target audience. The result is a powerful, family-focused video that strikes an emotional chord with all viewers.

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