case-study

John Templeton Foundation

May 13, 2013

The John Templeton Foundation is a pretty cool crew of scientists, philosophers, doctors, theologians and other amazing folks studying the nature of human experience.  What does it mean to do good? What impact does it have on the body? Relationships? What does it mean to be alive?  Fortunately, but unfortunately, these topics are quite heady and not everyone can “get it”.  So, HMC took all this science stuff and made it digestible for the masses.  Our images, infographics and campaign ideas around the Foundation’s Gratitude focus reached over 1,600,000 people, putting the organization in Good Housekeeping and on the TODAY Show. Special thanks to Janice Kaplan for her fantastic help with this project.  Not too shabby!

Grateful Infographic_Final

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