case-study

Clean Currents

May 13, 2013

Say you are a do-gooding B-corp, sustainable energy company looking to open in a new market.  Do you A) conduct a Press Conference to announce the expansion, B) offer a great deal for new sign ups, or C) hack apart a car and build a 20-foot tall scale wind turbine and prop it up in crowded public places to engage passersby, get on the local news and generate a twitter conversation with over 40,000 people?  C.  Every time, C.

 

 

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