Capabilities

HMC's Capabilities

data visualization

Strategy

HMC champions game mechanics, behavioral analysis, network theory, and “simple content” to inform all strategic and creative campaign recommendations.

  • Strategy/Campaign Preparation
  • Creative
  • Campaign Management
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Strategy

Campaign Design

At HMC, we define a “campaign” as any concentrated effort to bring new champions closer to your organization. A campaign can be used to build brand awareness, raise funds, or drive for volunteers or customers.

We create meaningful campaigns for our clients based on audience insights and analysis of user needs. The result is a clear strategy based on creative ideas, set across relevant channels.

Our campaigns create thought leaders, activate supporters, and engage new customers. We prepare you to grow your community and inspire new supporters while also giving you the hands-on training and tools needed to succeed.

  • Campaign Design
  • Fundraising Recommendations and Community Engagement
  • Thought Leadership and Brand Awareness Strategy
  • Millennial and Intergenerational Engagement
  • Donor Research and Analysis
  • Training and Tools Implementation
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Messaging Strategy

We are experts at integrating media into a multi-channel messaging strategy, enabling our clients to build communities, reach influencers, and develop exceptional, user-centric content. With so many options, we formulate the best mix of tools as part of a fully integrated on- and offline strategy.

We build out key messages, a personality profile, and standards for content pieces before you hit the stage. We believe that your message is just as important as the microphone. We compel others to believe, befriend, and invest in your unique value.

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Graphic Design

Beautiful graphic design gives your organization personality and improves your reputation. Graphic design is everywhere in our lives, from the packaging of toothpaste to the cover of the book we read before bedtime. As the social impact sector grows in size and complexity, it is increasingly important for your organization to have a unique, eye-catching style.

Great design instills a sense of trust within your target audience - if an organization looks professional and sounds authoritative, users are more likely to believe in your work. HMC provides a full range of graphic design services to ensure that your materials look great and tell your story with clarity and grace.

  • Social Media Collateral
  • E-Mail and Newsletter Templates
  • Campaign or Program Launch Materials
  • Business Cards and Proposal Collateral
  • Annual Report Design
  • Event Invitations and Program Books
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8

Motion Graphics/Video

Think 20 pages of a mission critical report all wrapped up into 90 seconds of inspirational and engaging video content. Imagine a gallery of testimonials, ideas, praises, and stories about your impact. See your quirky yet informative video shared across the web, even referenced on national news.

  • Motion Graphics / Animation
  • Scripting & Storyboarding
  • PSAs and TV Spots
  • Testimonial Capture
  • Live Video Streaming
  • Logo Animation
  • Instructional Videos
  • Documentary Video
  • Visual Effects for Presentations
  • YouTube & VSEO Optimization

HMC helped Mayor Michael Nutter’s office win $1 million dollars for the Bloomberg Challenge to launch the Philadelphia Social Entrepreneur Partnership with this animation.

http://future.presentense.org
PresenTense enables social entrepreneurs to exponentially grow their impact. Will you help power our growth? With thanks to the Maor Foundation. Inspiration from Y Combinator: http://youtu.be/6ERQ7ZtseWo

The powerful partnership between the Jerusalem Botanical Gardens and the San Diego Botanic Garden proves that PLANTS CAN GROW PEOPLE, all over the world. (http://www.sdbgarden.org/ and http://www.botanic.co.il/)

Jewish Coastal North County is GROWING! Not just in population, but in opportunity, too! We all have an opportunity to design a community that celebrates our past and inspires our future! Join The Leichtag Foundation and fellow community leaders in Dreaming About OUR Future. Jewish North County brought to you by The Leichtag Family Foundation:
http://www.leichtag.org

Join us as we journey beyond the box and experience firsthand accounts of three of our recipient families. Enter the homes and lives of these truly remarkable people as they overcome obstacles with the help of JRA’s programs. http://www.jewishrelief.org/

Beyond Sport swept into Philadelphia to demonstrate its continued championing of the power of sports to change communities. During its three-day summit and awards, Beyond Sport celebrated the efforts of local Philly sports teams and community groups for improving the lives of Philadelphians. HMC was honored to tell this story which aired during the Mayor’s Reception and Barclay’s Community Impact Awards. Philadelphia is most certainly a city of champions.

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Infographics/Data Visualization

The increasingly short attention spans of donors, customers, and website users means that few people read through blocks and blocks of text anymore. Infographics and other forms of data visualization translate high-level content in a digestible and memorable way, animating even the most complex facts and figures.

We believe that information is a gift…it just needs to be packaged properly.

  • Infographics
  • Customized Graphs and Charts
  • Timelines and Progress Displays
  • Iconography and Symbolic Representation
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Website Design/Development

We create meaningful campaigns for our clients based on audience insights and analysis of user needs. The result is a clear strategy and creative ideas set across relevant channels. Our campaigns create thought leaders, activate supporters, attract donors and engage new customers.

  • Functional Design
    • Content Map
    • Navigation Schema
    • Wireframe
    • Requirements
  • Creative Design
  • CMS/Site custom development
  • Site content/copy
  • Reporting/Analytics
  • QA, Delivery, Site Management
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Campaign Management

Analytics & Reporting

Test > Measure > Analyze > Iterate > Repeat > SUCCEED

  • Establish objectives
  • Identify KPI
  • Measure performance
  • Calculate ROI
  • Iterate
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Campaign Managment

Campaign Management

We create meaningful campaigns for our clients based on audience insights and analysis of user needs. The result is a clear strategy and creative ideas set across relevant channels. Our campaigns create thought leaders, activate supporters, attract donors and engage new customers.

  • Dedicated Client Engagement Executive (CEE)
  • Full Service or Support, augmenting client personnel needs
  • Coordinating campaign production and execution
  • Develop, analyze and deliver campaign performance reports
  • Provide regular campaign iteration and improvement recommendations
  • Manage vendor and partner relations as related to campaign execution
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Product Driven

Product-Driven Services

Serving as both a component of client services and stand-alone development house, HMC Labs is building a campaign platform to support our dedicated clients and the larger community of mission driven organizations.

  • Proprietary HMC and Client Applications
  • Contests
  • Games
  • Social customization
  • Mobile
  • Web
  • Data and analytics
  • Campaign automation
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Branding

HMC specializes in designing smart communication tools for nonprofits and socially responsible brands. Whether you need touching up or a total redesign, we’re all for transformation.

We listen carefully to your vision. Then, we define you by differentiating you. HMC offers comprehensive branding and messaging services that reinforce your strengths. HMC streamlines and enhances every word, ensuring a formidable balance between walk and talk, strategy and rhetoric.

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Social Media

Social media allows you to build communities, reach influencers and develop exceptional, user-centric content. With so many options, we figure out the best mix of tools as part of a fully integrated on- and offline strategy.

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data visualization

Strategy

Strategy

Campaign Design

9

Messaging Strategy

11

Graphic Design

8

Motion Graphics/Video

7

Infographics/Data Visualization

10

Website Design/Development

Campaign Management

Analytics & Reporting

Campaign Managment

Campaign Management

Product Driven

Product-Driven Services

12

Branding

13

Social Media