Blue White Rising

May 13, 2013

In the face of NCAA sanctions, Penn State University was banned from any Bowl games, regardless of its record.  A passion project for the Penn State Alumni, BlueWhite Rising (BWR) was the bowl game they deserved. Culminating in a single digital event held on January 1st, 2013 to celebrate the accomplishments of the PSU Football team during its most challenging season ever, BWR rallied over 50,000 PSU alumni and current students to ROAR in a digital stadium.  A fun and cheeky campaign, we felt honored to design the campaign assets to support a school and program with rich traditions.

BWR Website

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Campaign Management11data visualization10